Year — 2021

Loading is a Brazilian television network that debuted on the same channel as the extinct MTV Brasil. Its programming is based on attractions related to pop and geek cultures, series, movies, animations and e-sports. In addition to open TV, it is also present on digital and streaming platforms.  We created Loading's entire visual identity with logo, vignettes, swags, programs, illustrations and design system for all plataforms.


With: SOLID — Client: Loading Channel — Role: Design Director / Creative Director

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