Brand Positioning
Year — 2020

It sounds crazy, but tastes the same.

Future Farm is a Brazilian plant-based food tech that wants to change the future by helping you transition from that old-fashioned animal meat to one with the same taste, texture, and look, but without all the damage to environment. How do we make people understand that in a cool new way in a category that was born doing the same old food ads, but green? With “make Them Crazy” we brought a new way to look food - a founding stone for Future Farm’s visual identity. Surreal imagery, intense colors, organic hand-made letterings, and vintage aspect of the photographs show past and future coming together in a burger.

Make Them Crazy

With: SOLID+SOKO — Client: Future Farm — Role: Design Director / Creative Director

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