![](https://freight.cargo.site/t/original/i/19e5fb4c18b9a0abbb372e431b3792d0a8e9bcd39a4f028c3002cfa697fc5c56/1_3000x1900_FutureFarm.jpg)
Brand Positioning
Year — 2020
Year — 2020
![](https://freight.cargo.site/t/original/i/aa0528304af890fb461c624da056fdb6183c56c6edc3982abf7d1e3762080ebe/1_3000x1900_FutureFarm_pack1.jpg)
![](https://freight.cargo.site/t/original/i/269faf85f79896de72caa88382b48678f2b07c6d4e94e080a62f1b2e2286760c/2_FutureFarm_makethemcrazy.jpg)
![](https://freight.cargo.site/t/original/i/2194156571dd09f069400eb80020202d2b7059d8716eacf775c873a1229cd91a/1_3000x1900_FutureFarm_pack2.jpg)
![](https://freight.cargo.site/t/original/i/7f5ef8633d4cd7b1ba7fa5a3fd03533937ebff897117a3b3d0b17f546519273f/3_3000x1900_FutureFarm.jpg)
![](https://freight.cargo.site/t/original/i/2cc3eabe6f73ba35d2c027f2f22c99e549ceb4d6e8027274805959e2bdab1edd/yo_3000x1900_FutureFarm.jpg)
It sounds crazy, but tastes the same.
Future Farm is a Brazilian plant-based food tech that wants to change the future by helping you transition from that old-fashioned animal meat to one with the same taste, texture, and look, but without all the damage to environment. How do we make people understand that in a cool new way in a category that was born doing the same old food ads, but green? With “make Them Crazy” we brought a new way to look food - a founding stone for Future Farm’s visual identity. Surreal imagery, intense colors, organic hand-made letterings, and vintage aspect of the photographs show past and future coming together in a burger.
Future Farm is a Brazilian plant-based food tech that wants to change the future by helping you transition from that old-fashioned animal meat to one with the same taste, texture, and look, but without all the damage to environment. How do we make people understand that in a cool new way in a category that was born doing the same old food ads, but green? With “make Them Crazy” we brought a new way to look food - a founding stone for Future Farm’s visual identity. Surreal imagery, intense colors, organic hand-made letterings, and vintage aspect of the photographs show past and future coming together in a burger.
![](https://freight.cargo.site/t/original/i/c7d841bbb0b97d11358849fa20a06cf798b19064c003963dccf9785d1038ad70/vertical_Future_Farm.jpg)
![](https://freight.cargo.site/t/original/i/265cb20afe95936443fd445987a4ecddcd1325696a2c3d76d76227c57989699d/2_3000x1900_FutureFarm.jpg)
Make Them Crazy
With: SOLID+SOKO — Client: Future Farm — Role: Design Director / Creative Director