Branding
Year — 2021
Year — 2021
Mousik is born a rule breaker: we aim to change the current model in the music industry, in which there are separated agencies for each specific element, by delivering a circular, 360 approach to manage a musician's career. In that sense, thinking circular is different than being stuck in a bubble. To survive and be a pioneer in a fast-changing world that is constantly challenging our comfort zones, creating well rounded systems is not enough - you also gotta learn how to burst them when they are not in sync with the world's beats anymore.
The circle is a reference to the degree symbol ( ° ), a mathematical unit that can determine thousands of possible angulations inside a single circumference. That means being both unitary and multiple - a very assertive way to describe our business. So, think M°usik.
Mousik
With: SOLID — Client: Mousik — Role: Design Director / Creative Director