Brand Experience
Year — 2019
Scrabble, the most iconic board game in the world turned 70 years old.

To celebrate, the brand ID was completely redesigned. To create impact and mark the special occasion we used the famous Scrabble tiles to construct the game’s most popular brand experience ever. A new logo, posters, benches, swags, tables, even balloons. All part of a series of giant immersive installations at the biggest and busiest shopping centers in London, Paris and Berlin. People could enter the life-size tiles and participate in interactive experiences like voting for a new word to be include into Oxford Dictionary, learn the most famous words of the last decades, or even see the future of the brand trough a special Space edition, made of metal, magnets and real meteorite dust - a board designed to be played in space. In just 3 days, more than 10.000 people visited our pop-up store.

Scrabble 70 Years Exhibition

With: LOLA Madrid  — Client: Mattel Europe — Role: Design Director / Creative

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