Branding
Year — 2021
Year — 2021
Young people suffered the highest loss of income in the last five years, especially those in a socially vulnerable situation. In this work, we created the brand for the Unicef platform, which aims to generate 1 million opportunities, within two years, for the most vulnerable teenagers and young people in Brazil. All the work was co-created with a network of around 80,000 young Unicef partners. Including the creation of the name, positioning statement, as well as its verbal and visual expression.
