Book Design
Brand Content
Year — 2018
Brand Content
Year — 2018
A campaign to point solutions, not fingers.
Creating a campaign to help people with any sort of addiction or dependence is a delicate task. So when we were briefed by Alcoholics Anonymous, we chose to use as insight their most important philosophy:
‘When you help others stay sober, you stay sober too’. This project features twelve illustrations by brazilian artist Andres Sandoval, in which we see characters in situations of mutual help.
Creating a campaign to help people with any sort of addiction or dependence is a delicate task. So when we were briefed by Alcoholics Anonymous, we chose to use as insight their most important philosophy:
‘When you help others stay sober, you stay sober too’. This project features twelve illustrations by brazilian artist Andres Sandoval, in which we see characters in situations of mutual help.
We Won't Help You
With: JWT — Client: Alcoholics Anonymous — Role: Design Director / Creative