Animation
Campaign
Year — 2020
Campaign
Year — 2020
Spotify has plans that match different stages of our lives. Aiming to present this plurality of options to Brazilians, we also decided to represent them in their diversity - enhancing the people from Salvador, the most important place for the brand in the Northeast of Brazil, going beyond the classic stereotypes of regionalized campaigns. We invited the illustrator Fabrizio Lenci, who employed a matrix design system, to compose 80 different illustrations, bringing to life the most customized campaign in the history of Spotify in Brazil.
What's Your Plan?
With: Solid+CuboCC — Client: Spotify Premium — Role: Design Director / Creative Director